Marketing Manager
A Japanese video game company is seeking a Marketing Manager to lead North American and global marketing initiatives for new releases and live-service titles. Reporting directly to the President, this role oversees go-to-market planning, brand communications, PR, community engagement, and events while leading the Marketing and Community teams.
Salary
$ 80K-100K / year
Job Location
Redondo Beach, CA
Type of employment
Full time
Language
English
Work hours
9:00 AM - 6:00 PM
Remote Work
△(Hybrid)
Industry
Entertainment
Visa Sponsor
NO
Posted
2 hours ago
Job ID
#1638
Benefits
Competitive employee benefits package
(Insurance, Sick Leave, Paid Vacation etc)
Responsibilities and Duties
- Develop and execute go-to-market strategies for new game launches, live-service updates, and expansions, managing campaign budgets excluding performance marketing and user acquisition.
- Shape brand positioning and creative direction, review marketing assets, and develop strategic promotional partnerships.
- Lead PR initiatives, manage external agencies, build media and creator relationships, and prepare executives and developers for public appearances.
- Plan and deliver industry and community events, coordinating messaging, creative assets, logistics, and staffing.
- Oversee community and social media strategies, website content, player feedback, and campaign reporting to support long-term player engagement.
- Manage, coach, and evaluate Marketing and Community team members while collaborating with Product and Development teams on research, assets, and product planning.
Qualifications
- Video game industry marketing experience, including promotional campaigns for at least two game titles throughout their product lifecycles.
- Ability to work effectively in English, with strong verbal communication, writing, and copy-editing skills; Japanese proficiency is not required.
- Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience.
- A passion for video games and solid familiarity with console, PC, and mobile gaming ecosystems.
- Ability to translate player research, market trends, and campaign results into actionable marketing decisions.
- Ability to coordinate cross-functional projects, guide creative work, and support a collaborative team environment.
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