Marketing Specialist
The company is a Japanese lifestyle brand that manufactures wellness items. This role is pivotal in shaping the public image of our brands, fostering media relationships, and driving impactful collaborations.
Salary
$ 58K-66K / year
Job Location
Brooklyn, NY
Type of employment
Full time
Language
English, Japanese
Work hours
9:00 AM - 6:00 PM
Remote Work
×
Industry
Entertainment
Visa Sponsor
NO
Posted
4 days ago
Job ID
#
Benefits
Competitive employee benefits package
(Insurance, Sick Leave, Paid Vacation etc)
Responsibilities and Duties
- Branding Strategy: Develop and execute PR strategies to enhance the visibility and reputation of the products.
- Media Relations: Build and maintain strong relationships with media outlets and editors to secure coverage and manage press releases.
- Social Media Management: Create and oversee engaging social media content that aligns with brand identity and resonates with target audiences.
- Influencer Relations: Identify, engage, and collaborate with influencers to amplify brand messaging and reach.
- Collaboration Opportunities: Explore and establish partnerships with potential collaborators to expand brand presence and impact.
- B2B Collaboration Events: Plan and execute collaborative events with retail partners to strengthen business relationships and drive sales.
- B2C Marketing Events: Organize consumer-focused events to enhance brand engagement and loyalty.
- Campaign Development: Support the creation of marketing campaigns that align with PR strategies and business goals.
Qualifications
- At least 3 years of experience in marketing/PR
- Campaign pitching, executing, and analyzing experience
- Social media activities
- Strategy-focused mind
- Strong communication skills with team members and stakeholders
- Fluency in Japanese - Conversational to Professional Working level is a plus
- Willingness to travel both domestically and internationally, as needed.
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