User Acquisition Manager
This post is no longer available
The company is a game company that publishes titles across multiple platforms ranging from console to handheld and mobile.
You will be responsible for managing and driving customer acquisition across digital channels, effectively and efficiently lead performance-based acquisition marketing efforts to reach user goals.
Salary
$ 80-85K / year
Job Location
El Segundo, CA
Type of employment
Full time
Language
English, Japanese
Work hours
9:00 AM - 6:00 PM
Remote Work
Industry
Computer Games
Visa Sponsor
NO
Posted
5 years ago
Job ID
#1271
Benefits
Competitive employee benefits package
(Insurance, Sick Leave, Paid Vacation, etc.)
Responsibilities and Duties
・Manage, arrange and implement paid media campaigns to drive new user acquisition for critically acclaimed games and new IPs in development.
・Monitor and report on KPIs while setting targets to drive continuous improvement of multi-platform UA strategy.
・Obtain the highest ROI possible while meeting the budget and KPI goals.
・Apply a deep understanding of mobile user acquisition services (including attribution, mediation, DSPs, ad networks and exchanges, data aggregation, and analytics platforms) to develop a strategy built around top performing partners.
・Take ownership of key strategic relationships with external acquisition partners while leading business development efforts for new acquisition channels.
・Work with upper management and Marking on UA budgets and allocations.
・Execute creative problem solving strategy, as well as analytical precision to verify or invalidate assumptions and develop actionable insights.
・Develop App Store Optimization (ASO) strategies and keywords to drive app discovery in iTunes and Google Play Store.
・Work with the Marketing Manager to create bold and attractive advertisements in static and video formats, while staying in line with each game’s brand and marketing plan.
・Optimize creative advertising through effective A/B testing tactics.
・Design and optimize landing page and web acquisition funnel, user segmentation, and SEO for PC user acquisition and to support building product awareness.
・Stay current on latest user acquisition trends and emerging platforms.
Qualifications
・2-3 years of experience working in digital marketing and mobile user acquisition.
・Bachelor’s degree in a related field such as Economics, Mathematics, Marketing, or Finance.
・Strong writing and presentation skills; has attention to detail.
・High understanding of digital marketing metrics in relation to Conversion Rate, ROAS, CPA, and CTR with mathematical mindset.
・Ability to understand high-level KPIs and the underlying metrics that drive them.
・Mastery of Excel – able to use advanced features (i.e. pivot tables, VLOOKUP).
・Excellent interpersonal and communication skills.
・Experience working with back-end analytics systems is a plus.
・Passion for games
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