Digital Marketing Specialist
This post is no longer available
The company is a cosmetics manufacturer that offers various beauty products. You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.
Salary
$ 58K-70K / year
Job Location
Huntington Beach, CA
Type of employment
Full time
Language
English, Japanese
Work hours
10:00 AM - 6:00 PM
Remote Work
△（Currently under a Hybrid WFH Model due to Covid-19, On-site meeting required appx 3 times a month）
Industry
Retail
Visa Sponsor
NO
Posted
4 years ago
Job ID
#1345
Benefits
Competitive employee benefits package
(Insurance, Sick Leave, Paid Vacation etc)
Responsibilities and Duties
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Build strategic relationships and partner with key industry players, accounts, agencies and vendo.
Qualifications
- 3 + years’ experience in social media/marketing necessary.
- Bachelor’s degree in marketing, business, communications, or related field preferred.
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Fluency in Japanese or Chinese is a big plus.
- Extensive knowledge of social media management platforms, eCommerce.
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